Free The Children was celebrating their 20th anniversary and wanted to create a brochure which was visually appealing and exciting, as well as informative and educational. The brochure outlined their past success as well as their plans for the future to perspective donors. Each brochure was 40 pages long and there was a total of 5 versions of the brochure. The versions included three geared towards specific donors, a Canadian version, and an American version. All of the titles, icons, and infographics in the brochure were hand drawn.