COPY WRITING & CONTENT CURATION
Titled “Yorkville’s History at a Glance,” the project focused on emphasizing the rich history and character of Yorkville. We gathered an abundance of information after visiting the archive libraries, Yorkville’s public library and photography reserves across Toronto. Once completing the research process we had selected some of Yorkville’s historical highlights, such famous landmarks to feature throughout the walkway.
Titled “Yorkville’s History at a Glance,” the project focused on emphasizing the rich history and character of Yorkville. We gathered an abundance of information after visiting the archive libraries, Yorkville’s public library and photography reserves across Toronto. Once completing the research process we had selected some of Yorkville’s historical highlights, such famous landmarks to feature throughout the walkway.
DESIGN & WAYFINDING
Trifold developed an artistic direction using watercolor splashes combined with grey scale photography and drawings to bring the copy to life. The colour palette is composed of both warm and cool colours, which helped bring light to the darker areas. Overall, the Cumberland Terrace walkway is pleasing to the eye and has functional wayfinding value.
Trifold developed an artistic direction using watercolor splashes combined with grey scale photography and drawings to bring the copy to life. The colour palette is composed of both warm and cool colours, which helped bring light to the darker areas. Overall, the Cumberland Terrace walkway is pleasing to the eye and has functional wayfinding value.
PRINT AND INSTALLATION
Using different types of vinyl, styrene, plexi glass and banner material on both the interior and exterior we transformed Cumberland Terrace. With an overall 9000 square feet to cover, the installation and printing process was executed in a timely fashion. The expansive and unique pedestrian walkway acts as an art exhibit featuring Yorkville’s past, and without a doubt leaves a lasting impression.
Using different types of vinyl, styrene, plexi glass and banner material on both the interior and exterior we transformed Cumberland Terrace. With an overall 9000 square feet to cover, the installation and printing process was executed in a timely fashion. The expansive and unique pedestrian walkway acts as an art exhibit featuring Yorkville’s past, and without a doubt leaves a lasting impression.
